Privacy policy
Privacy Policy
Last updated: September 30, 2026
Cardinal & Wren ("we", "us", "our") operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Cardinal & Wren is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and other applicable data protection laws. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Who We Are
Cardinal & Wren is the organisation responsible for your personal information under this Privacy Policy. Our details are:
Company name: Saleovo
Registered address:
Chamber of Commerce (KvK) number: 42123612
VAT/BTW number: NL005512849B29
Contact: support@saleovo.com
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details, processed for us by our payment providers.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
Cookies and similar technologies including data collected through cookies, pixels and similar tracking technologies used on the Services, as described further below.
We use cookies and similar technologies to operate and improve the Services, remember your preferences, and support analytics and advertising. Australian law does not generally require us to obtain your prior consent before using cookies, but we will tell you about the cookies we use, and you can manage or disable most cookies at any time through your browser settings. Where we use cookies for online behavioural advertising, you can also opt out through your Google Ads Settings, Meta Ad Preferences, or similar controls offered by our advertising partners.
Personal Information Sources
We may collect personal information from the following sources:
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.
How and Why We Collect, Use and Disclose Your Personal Information
Under the Australian Privacy Principles, we only collect personal information that is reasonably necessary for, or directly related to, one or more of our functions or activities, and we will generally only use or disclose personal information for the purpose we collected it for, for a related secondary purpose you would reasonably expect, where you have consented, or where otherwise required or authorised by law. Depending on the purpose, this includes:
Performance of our contract with you -- to process your orders, manage your account, and provide the Services you have requested.
Our legitimate business purposes -- to prevent fraud, secure our Services, and improve and personalise the Services, provided this is not overridden by your privacy interests.
Your consent -- for marketing communications you have opted into, and in the limited circumstances where the Australian Privacy Principles require your consent (for example, before collecting sensitive information). You may withdraw your consent at any time, as described below.
Legal requirements -- to comply with applicable tax, accounting, and other legal requirements (for example, Australian and Dutch law each generally require us to retain certain financial records for a minimum period, as described under "Security and Retention of Your Information" below).
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.
Marketing and Advertising. Where you have given us your consent, where we collected your details directly from you in connection with a purchase and you would reasonably expect to receive marketing about similar goods or services, or where otherwise permitted by law, we use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email or other channels (in accordance with the Spam Act 2003 (Cth)), and to show you online advertisements for products or services. You can opt out of marketing communications at any time, free of charge, using the unsubscribe link in our emails or by contacting us -- we will action your request within 5 business days.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:
With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you, where this is based on your consent or on our legitimate interests. You have the right to withdraw your consent or object to this processing at any time, as described in the "Your Rights" section below. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information for these purposes, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Privacy Policy at https://privacy.shopify.com/en, which also describes how to exercise your rights via the Shopify Privacy Portal.
Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not directed at, and are not intended for use by, children. We do not knowingly collect personal information from children. Consistent with guidance from the Office of the Australian Information Commissioner (OAIC), we generally treat a young person under the age of 15 as needing a parent or guardian to exercise privacy rights or provide consent on their behalf, unless we have reason to believe they have sufficient maturity to do so themselves. If you are a parent or guardian and believe your child has provided us with personal information without appropriate consent, please contact us using the details below so that we can delete that information.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. For example, we are generally required to retain financial and tax-related records for a minimum period under applicable law -- for example, at least 5 years under Australian taxation law, and at least 7 years under Dutch law, in each case to the extent applicable to us.
Data Breach Notification
If we experience a data breach that is likely to result in serious harm to individuals whose personal information is involved, we will notify the Office of the Australian Information Commissioner (OAIC) and affected individuals as soon as practicable, consistent with the Notifiable Data Breaches scheme under the Privacy Act 1988 (Cth), to the extent that scheme applies to us.
Your Rights
You have the following rights in relation to your personal information, subject to certain exceptions and conditions under applicable law:
Right to Know -- to be told, at or before the time we collect your personal information (or as soon as practicable after), why we are collecting it, who we usually disclose it to, and other matters covered by Australian Privacy Principle 5.
Right of Access -- to request access to the personal information we hold about you.
Right to Correction -- to request that we correct personal information we hold about you that is inaccurate, out of date, incomplete, irrelevant or misleading.
Right to Anonymity or Pseudonymity -- to interact with us anonymously or under a pseudonym where this is lawful and practicable.
Right to Opt Out of Direct Marketing -- to request at any time, free of charge, that we stop using your personal information for direct marketing, and that we not disclose your information to third parties for their direct marketing purposes.
Right to Withdraw Consent -- where we rely on your consent, you may withdraw it at any time, without affecting the lawfulness of our use of your information before withdrawal.
Right to Complain -- see "Complaints" below.
We are not currently aware of using your personal information to make a decision, solely by automated means, that has a legal or similarly significant effect on you; if this changes, we will update this Privacy Policy accordingly.
You can exercise these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. You may designate an authorized representative to make requests on your behalf; before accepting such a request, we may require proof of your authorization and may need to verify your identity directly with us. We will respond to your request within the timeframes required under applicable law. To learn more about how Shopify processes your personal information and any rights you may have with respect to Shopify's own processing, you can visit https://privacy.shopify.com/en.
Managing Communication Preferences
We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. Consistent with the Spam Act 2003 (Cth), we will action unsubscribe requests within 5 business days, and the unsubscribe facility will remain functional for at least 30 days after a message is sent. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
Complaints
If you have a complaint about how we process your personal information, please contact us first using the details below so that we can try to resolve it.
If you are not satisfied with our response, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC), which can be contacted via https://www.oaic.gov.au. If you reside in a different country, you may also be able to lodge a complaint with the relevant supervisory or consumer protection authority in your own country of residence.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in, including in the Netherlands (where we are established) and other countries where our service providers (such as Shopify) operate.
Where Australian Privacy Principle 8 applies to us and we disclose your personal information to an overseas recipient, we will take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to that information, except in the limited circumstances permitted under the Privacy Act 1988 (Cth) -- for example, where we reasonably believe the recipient is subject to a law or scheme that provides substantially similar protections and effective enforcement mechanisms, or where you have given informed consent to a disclosure that may not comply with this requirement.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at support@saleovo.com or at our registered address set out above.